At last ShopperGuard video seals are available to the public after 2 years of testing. Well in truth we have been so busy with other projects to launch ShopperGuard but this has been a blessing as we have had a long time to test and improve the product.

ShopperGuard offers website owners the chance to be verified as a genuine business and then to display a ShopperGuard video seal on their Website. Visitors who then visit the site see that the website is legitimate and that it is safe to share personal information or buy products from them.

The merchant can choose from a selection of ShopperGuard video spokesmodels all of which have different scripts that suit different Web businesses.

ShopperGuard customers have seen increases in conversion rate as high has 25% by strategically placing our video seals on pages such as the checkout or on a form page. On the front page of ShopperGuard you will find a conversion rate increase calculator that shows the potential impact on your sales figures per month. It only takes a small increase in conversion to add significant income to your bottom line if you are doing high monthly sales.

So if you are looking to increase your conversion rate and gain some instant credability then ShopperGuard is the perfect solution. After being validated by Shopperguard you can add the seal of your choice to your site and verification can take as little as 24 hours.

I first used www.crazyegg.com a few years ago now and quickly saw how useful it can be to visually see what your visitors are up to whilst on your Web Pages.

Crazyegg.com have a free account that gives you enough data to determine whether your design is getting visitors to do what you want or not.

When a visitor is on your website there is always a desired action you want them to take and although you can easily check your Google Analytics account to see all the numbers, Crazyegg just gives you a nice quick graphical representation of what they are doing.

To the right is an example of crazyegg.com being used on one of our own Websites that enabled us to understand how there were navigation around the sites and where the hostspots where.

The blue parts are the colder clicked areas while the yellow areas are the most frequently clicked hot areas.

Based on what you see in your heat map, you can determine whether to move a few things around and perhaps make some parts of your site more prominent.

Why not run your website through the CrazyEgg system and see what your visitors are up to and if they are acting in the way you want them too!